When I saw the BrüMate MagPack 24-Can Backpack Soft Cooler in Neon Pink, I knew it was the right choice for me. Hey, the Barbie movie only came out a few years ago, right? But how fun is this cooler and you don’t have to worry about losing it.
I’ve tested a lot of gear that promises to “keep up with your lifestyle,” but few actually deliver. The BrüMate MagPack 24-Can Backpack Soft Cooler is one of the rare finds that looks good, functions even better, and doesn’t annoy you mid-adventure with leaks or awkward design flaws.
Whether you’re heading to a trailhead, a post-run meetup, a beach day, or a long drive, having a soft cooler that’s actually comfortable to carry and doesn’t soak everything you own is a game-changer. I’ve been using the MagPack 24-Can version in Neon Pink (yes, it’s bold), and here’s what stood out.
Let’s get into an honest review of the BrüMate MagPack 24-Can Backpack Soft Cooler.
Quick Facts
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Size: 13.5” W x 9” L x 20” H
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Capacity: 24 cans + ice, 21 lbs ice only, or 7 wine/liquor bottles + ice
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Weight (empty): 7.74 lbs
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Ice retention: 24+ hours
- Warranty: 5 years
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Price: $199.99
About the Brand: BrüMate
BrüMate has built its reputation on designing drinkware and coolers that are as functional as they are fun. You’ve probably seen their colorful tumblers or slim can coolers at races or concerts. Their goal? Make products that fit your lifestyle: whether that’s tailgating, trail running, or lounging poolside.
What sets BrüMate apart is their attention to both form and function. They’re all about bold colors, useful features, and sustainability. Programs like “Brüs For Your Crews” support essential workers, and their “Made For Tomorrow” initiative focuses on reducing waste and creating more eco-friendly solutions. They make fun designs and not your typical coolers.
About the BrüMate MagPack 24-Can Backpack Soft Cooler
The MagPack is BrüMate’s version of a modern soft cooler…except it’s also a backpack, which is a huge win for anyone who’s ever lugged a heavy cooler across a parking lot. It’s designed to be leakproof, zipper-free, and stylish without sacrificing performance.
Some standout features:
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Zipper-free Pivot lid: This magnetic lid clicks shut and seals tight. No more breaking fingernails or fighting with stuck zippers.
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IceGuard™ insulation: Keeps things cold for over 24 hours (yes, I tested that).
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Repel™ shell: Waterproof, puncture-proof, and durable enough to toss around.
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Backpack design: Padded straps, comfortable fit, and more convenient than shoulder-carry coolers.
It comes in three sizes (12-, 18-, and 24-can), but the 24-can hits that sweet spot between capacity and carry-ability.
My Experience with the BrüMate MagPack 24-Can Backpack Soft Cooler
I first brought the MagPack to a race where we wanted drinks and recovery snacks ready post-run. I filled it with 6 canned drinks, a few electrolyte bottles, and a ton of ice. After 6 hours in the sun, everything was still cold and nothing had leaked. That alone made it worth it. I’ve since used it at the beach and for some other events with no issues. People always compliment how fun it is.
I now use it a lot for grocery shopping, especially in the Mojave Desert summer. I don’t want to risk things going bad in the 30-40 minute drive back from town and it’s been a game changer for that too. Anywhere you need a cooler, the BrüMate MagPack 24-Can Backpack Soft Cooler it’s awesome.
Here’s what else I noticed:
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The magnetic lid is amazing. It clicks shut every time and keeps the cold in without fuss. No leaks in the car. No awkward twisting to get it closed.
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It’s comfortable to wear. Even fully loaded, it didn’t dig into my shoulders or make me regret choosing the bigger size.
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It stays upright. Sounds silly, but a cooler that doesn’t tip over when you set it down is underrated.
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Style points. Neon Pink is a bold choice, but I got compliments (and questions) all day.
So far, I’ve been very happy with the BrüMate MagPack 24-Can Backpack Soft Cooler and it really does help keep things cool for hours.
Price
The BrüMate MagPack 24-Can comes in at $199.99, which puts it in the premium cooler range. It’s a higher cost than something you’d grab at a big box store, but the durability and performance make it worth it, especially if you’re using it weekly for runs, road trips, or events.
It’s also backed by a 5-year warranty, which gives a little peace of mind if you’re investing in your gear.
BrüMate MagPack 24-Can Backpack Soft Cooler Conclusion
If you’re tired of soft coolers that leak, fail after one season, or just aren’t practical to carry, the BrüMate MagPack 24-Can Backpack Soft Cooler is worth a look. It actually makes hauling drinks and snacks easy, whether you’re running a race or just running errands.
Who Should Buy the BrüMate MagPack 24-Can Backpack Soft Cooler
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Runners, cyclists, and outdoor athletes looking for a portable recovery setup
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People who host or attend a lot of outdoor events (tailgates, races, beach days)
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Folks who are tired of zippered coolers that leak or fail after one season
Who Should Not Buy the BrüMate MagPack 24-Can Backpack Soft Cooler
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Budget shoppers who don’t need heavy-duty cooling
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People who only need a cooler a couple of times a year (a cheaper tote might do the job)
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Ultra-light travelers or hikers: the 24-can size is sturdy, but not lightweight when full
You can purchase the BrüMate MagPack 24-Can Backpack Soft Cooler here and see all gear reviews here.
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Question for you: What is your favorite cooler?