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Facebook Ads: Are they Worth it?

Are facebook adverts worth it?

facebook like

On facebook you can pay to have posts and ads inserted into more mini feeds.  You can manipulate the algorithm for more views to your facebook and blog post.  It isn’t a secret either.  Pages that pay to boost posts are labeled as “sponsored” on the mini feed.  On a boosted post, More people will see the post and it will drive awareness to your website and facebook page…but is it worth it? 

I help a personal friend with her coaching page.  She is a great coach and someone I would highly recommend in the South Jersey area.  We have played around with facebook adverts to boost her page and client base.  It has been working rather well.  She has signed more local runners and the page boosts have helped her build her community.  I couldn’t be happier for her!  It made me think, how would a facebook advert post for fueledbyLOLZ blog fare?

Unlike coaching, I’m not really offering anything.  I’m not offering coaching or a product.  I’m not offering the secrets to stay injury free, healthy or breaking news.  By reading my blog you are not eligible to win millions of things.   I just assume people put up with my poor grammar and spelling because they can find a LOL in there somewhere.

FueledbyLOLZ offers morning amusement with your coffee.   That is what I offer and probably will continue to offer. 

I decided to do an experiment and spend a whopping 20 dollars to boost one of my recent posts.  For my experiment, I chose a post many people responded well with without the boost.

Running on the Cheap: 

Basically a post about why Running doesn’t have to be expensive.

There are many cost options but I chose the 20.00 option.  It costed $20.00 for an extra 1000-8,000 people to view the facebook post (not my blog post but the facebook post (with the link attached) to be inserted into the minifeed).

You can pay more for more views.

Just because you boost your post, it doesn’t guarantee will see it or that they will like your page at all.

It doesn’t guarantee they will click the link to your post.  The only thing a paid boost guarantees is that the post will be inserted into at least 1,000 mini feeds (it could even be the same persons mini feed 1,000 times).

For instance (spoiler alert) when I payed 20.00 for a fueledbyLOLZ advert, about 6,000 people viewed the post.  The post itself, received 176 clicks to LOLZ blog.

facebook ad

The post was inserted into 6,082 feeds and I received 172 clicks to my actual blog.  It cost 11 cents for each feed it was inserted in.

The real question: Was it worth it?

First I must ask myself this: What did spending $20 to promote my post get me? It got me 176 extra clicks to my blog.  What did those 176 extra page views get me?  Possibly new readers or possibly readers who like the page but never read the post…it got me 176 clicks.

What did I learn?

I thought a paid boost would receive more interest or “boost” than 176 clicks (I’m not upset or sad, I just thought it would).

Overall Thoughts: 

I can’t tell you if it’s worth it to pay to grow your blog.

If you are offering a product or service, it makes sense to use facebook to advertise.

If you want to grow your blog and following then it makes sense.  Is it the best way to grow your following?  No probably not but if you gave enough money, you could probably gain hundreds of facebook likes and new readers

At the end of the day, having more or less facebook likes, twitter followers, blog readers doesn’t change who you are or your blog.  I might occasionally use facebook adverts again.  I don’t think it’s something I would use frequently but I can see how it would help bloggers trying to “make it big” and make money (FYI: I’m not sure what making it big means in blogging….).  If your main goal is to grow your blog and profit, then perhaps this is a route to experiment with.  For me I have no interest in blogging for a living and main source of income.  I can barely write a coherent 600 word post.

In cliff notes: You’ll probably get a few extra clicks from boosting your posts.  For blogging purposes, it doesn’t make as much sense to use.  If you are offering a product, service or something of value than it makes more sense to use.   For me I’ll spend 20 dollars on a bunch of coffee next time.

Questions for you:

Do you use facebook adverts? 

Facebook users: What do you think about facebook ads?

 

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Personal finance.

Something I’ve been wanting to write a post about for a while is how I have gotten a hold of my finances. By the way,it’s not sponsored (that would be ironic right? I got better at budgeting by doing more sponsored posts ha ha).

Since I was left without a job for close to 9 months, I essentially lived off of savings for a while…Since I do not have unlimited savings, that plan would obviously not work forever. When I began working again I needed to rebuild my savings account. While Tim and I have a joint savings account, we also give separate accounts too. From March until roughly July, I was working unsuccessfully to rebuild my savings.  It’s kind of like someone who knows nothing about dieting.  You just kind of wing it and hope it works.  For some people it works and for some people it doesn’t work. In my situation, I was very unsuccessful.  I decided I desperately needed help.  That is when I began researching personal finances and budgets.  I began looking for a professional to help.  That is when I found Ashley.

In July, I decided I really wanted to save for the Oiselle team camp. My goal was to set aside the extra 1350 dollars for camp (between flights, the cost of camp and extra money). Due to personal reasons and the timing of the camp, I ended up not being able to go.With Ashley’s help and advice, I was able save that amount and ended up depositing it into savings. Over the last few months of working with Ashley, I’ve been able to rebuild my savings. It hasn’t been the most “fun” or enjoyable thing to do but it’s necessary.

I enjoy working with Ashley because she isn’t intimidating. She is much closer to my age. Even when I’ve spent more than I should have (on unnecessary things) she is very motivating to help me get back on track. I would absolutely recommend Ashley to other people. I asked if she was interested in writing a guest post and more about what she does for my blog.  She has truly helped me so much!

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Hi LOLZ readers!!! I am so excited to be chatting with you today! Thanks, Hollie, for having me on your blog!

ashley1

My name is Ashley and I am a financial coach for women in their 20s. Basically, my job is to help people get comfortable with their money. Today, I want to share one of my biggest tips for sorting out your financial life. Are you ready for this? (it’s a big one… brace yourself…)

Okay, here goes. My biggest tip for financial success is…

Figure out your financial priorities!

Sounds easy enough, right? I think most 20-somethings have this issue (myself included) of wanting everything right this very instant. We have no idea of priorities… we just want to buy ALL OF THE THINGS. So my advice is that you do a little soul searching to decide what truly makes you happy in life. Allow yourself to spend money on those things, but cut back your spending on everything else!

{Side note: one of my favorite things about working with Hollie was that she knew exactly what she wanted to prioritize. From Day 1, she was like, “I like going to diners, drinking coffee, and running races.” So I can now confirm that everything she writes about on the blog really is what she does in real life, haha!}

I mean, let’s be honest for a sec. Imagine if you cut out all those silly little things that you spend money on (you know, the stuff you buy and immediately regret because, let’s be serious, do you really need another chevron throw pillow?) and put that money towards your financial priorities.

For example…

Do you really care about going to fancy restaurants? Or could you cut out the restaurant trips and put that money towards paying off your student loans?

Do you really care about your bi-weekly manicures and pedicures? Or can you do your nails at home, and put the saved money towards race entries?

I believe that you can do WAY more with your money than you think you can. Take a few minutes to really think about what makes you happy in life, and then cut out any spending that doesn’t support those priorities.

Do more of what you love, less of what you don’t. It’s an easy recipe for financial success— and overall happiness!

I’d love for you guys to stop by my blog and get in on the money convo with me! I also send out a monthly Money Saving Challenge newsletter– sign up for that to kickstart your money saving journey! 🙂

Questions for you:

What are some of your financial priorities? 

Have you ever worked with a budgeting coach? 

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