Brands on LOLZ

I have been fortunate to work with several brands and companies through blogging.  While making LOLZ blog a full time job is not something I’m interested in, blogging has led me to incredible companies and people.  Blogging full time is a lot of work.  I feel like I spend a lot of time and effort blogging and I still have so much to learn!

A few readers have asked if I would do a post about brands I’ve specifically worked with.  I thought it was a great idea!  I’m proud of each brand I’ve worked with. I don’t hide it! I wouldn’t get to work with any brands if I didn’t have readers.

Brands on fueledbylolz

I prefer to work with a specific brand or product versus running ads or pop-ups.  I love Amazon more than most people but I can never justify earning roughly 40 cents per 1000 views.  The general rule for an ad is the more intrusive it is, the more they will pay.  A pop up video ad that scrolls halfway across the screen as you try and catch the X probably pays the most!

I do understand many bloggers make a full time income from that sort of thing but it’s not my thing.  I prefer to work with brands I already like or are a good fit! 

I’ve contacted brands and companies and they have reached out to me. It’s a two way street.

Companies I use with Referral Programs: 

Technically I don’t “work” with the brands but I actively promote them because I like them.  They are brands I use and if I refer people then I get a discount.  It’s a win for everyone!  Anyone can join a referral program but it’s pointless to do so if you don’t actually like the product. 

Netrition Home Page

When I buy supplements, protein powder or snack bars in bulk, I buy them from Netrition.

Right now I take a multi vitamin as well as a calcium supplement.  I just looked at my invoices for Netrition and they go back to college in 2010! I went to school in upstate NY where the closest specialty shops were 2 hours away.  I began using Netrition to order protein powder for swim team but eventually discovered other products I liked too.

Netrition generally has the lowest prices and their shipping normally takes 1-2 days at most.  I don’t work directly with them but I like their products a lot so I joined their referral program.


I can’t say I’m a fashion blogger but I love shopping at Ruelala.  It’s an interesting concept.

They release clearance clothing three times a day every day.  Sometimes it’s last years BCBG dress for 75% off or sometimes it’s Gucci or Chanel.  I won’t pretend that I can afford clearance Gucci or Channel but it is there.

I have bought several pairs of nice pants, tops and clothing.  I’ve bought BCBG dresses for $40 dollars or tops and pants for $20.  I’ve even bought Sperrys for $30 before too! I like to think of it as TJ Maxx but online.

Dress and shoes from Ruelala (Betsy Johnson)

Dress and shoes from Ruelala (Betsey Johnson)

They have also have sports brands such as Saucony, ASICS and CW-X tights.  Last week they had CW-X tights for 40 dollars (the ones that were normally 120+).  To be honest, I get about 90% of my real life clothing at Ruelala because you can’t beat the sales.

Brands that are currently using Sidebar Ad space: 

Fit frame: (Phone App) 

fit frame ad 2

The Fit Frame app was created by personal friends Mike and Alison.  It’s a great 3rd party photo and training app to use on Instagram.  It allows you to upload your photo, edit and add your workout, pace and time.  It’s a really cool concept!

mike alison and i

Mike, Alison and I

Shameless plug: Currently I do have two ad spaces available so if you are a blogger, company, brand or service interested in advertising don’t hesitate to email me.  I can provide you with a media kit, pricing, ect.

Brands I’ve worked with through posting: 

Injinji is my sock of choice.  About 2 years ago I posted about my favorite socks.  It was an unsponsored post and I discussed which socks saved me from blisters.  Injinji reached out to me and asked if I wanted to exclusively use their socks.  In return they sent me quite a few pairs of socks.  They are comfortable and I haven’t gotten blisters on my feet since.  Plus I can wear them with flip and sandals and look super fly!

injinji wool socks

Janji I wrote a post for Janji a couple of weeks ago.  I had been following them for a while through twitter.  I like their company and everything they stand for.  I also really like their products.

janji tank


I was part of the “Sears Blogger Team” last year because it’s one of my favorite department stores.  I remember receiving the email and thinking it was too good to me true!  While the campaign is over, I still shop at Sears for a lot of my appliances, clothing and whatever else.


One of my better Sears campaign creations: 

ugly sweater sears1

Long Story short: 

I use each brand that  promote.  Blogging is an extension of my personal life and a hobby I enjoy.

I believe that working with companies is a two way street.  As a blogger you have to let brands know you like them.  There are plenty of bloggers in the sea of the internet.  A brand cannot possibly know who all of their fans are.  At the same time, over promoting brands that aren’t relevant to your website only makes you look greedy and fake.  I mean if I posted a product review for tea you guys know that wouldn’t be real life.  #coffeeforlife

Working and discovering new brands is something I like to do.

Questions for you:

Bloggers do you work frequently with brands?

What is one brand you would love to work with?

Wawa would be the best for me.



10 responses

  1. That Injinji picture is awesome! I would love to work with Salomon – because I love their trail shoes… or Raw Revolution – because I love their bars!

  2. I would be a very happy lady if I could work with Lululemon. I live in their running clothes. Or maybe Ben and Jerry’s. Because if we’re being honest, they’re my favorite brand of all time.

  3. I really like your approach to working with brands, and not accepting free swag for adult diapers and stuff. It should make logical sense with your blog and you.

  4. THANK YOU for not plastering your site with drop down ad boxes and others that take over the screen. There are so many blogs that I stopped following because they did that. I’d love to work with local Tampa brands, especially coffee shops :))))

  5. I love working with brands I love and as a newbie it’s easy to get swept up in anything thrown your way. I’ve found that I can actually work with ones I truly love and be picky now. It’s too much work for both you and the brand if it’s not a true working relationship! I love my brand ambassadorships with Nuun, Rock ‘n’ Roll, Momentum and pursuing local companies like Baltimore’s Gundalow Juice!

  6. It’s so important to be authentic and transparent when working with brands … which you always are. 🙂 I always joke Saucony or Brooks should sponsor me. 😉

  7. Thank you so much for the surprise FitFrame shout out! We love working with you and are honoured to be part of the list. The fact that we actually got to dine at a diner is icing on the cake. I hope we can all get together again soon. xo

  8. You just gave me a great idea! I should talk to the company I work for into doing a blog for them. It would be super fun! Thanks Hollie!

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