Working at a running store is fun. There are people that come in model after model who never want to change their shoe of choice. There are people that come in wanting to try something completely new. There are people who come in who know exactly what they want and people who have no idea. There are 2:30 marathoners who come in as well as people buying their very first pair of running shoes.
Despite the shoe itself feeling great some people don’t want a shoe for several reasons… As hard for people to admit, the shoe look, color and aesthetic design are a big factor in purchasing shoes. Many people (sometimes myself included) would rather have a shoe that looks great versus a shoe that feels great. I mean, why do woman wear heels?
“I love the feel of this shoe but I hate the shoe lace colors. They are too bright. I’ll buy this shoe but only if I can get different shoelaces.” (Yes sir we have those). (This happens in about half of saucony ride purchases).
These are the most comfortable shoe ever but they are too big in the sole. I just can’t get over the look. The same goes for the Brooks Dyad.
This feels nothing like my previous model or any model of Nike. Are you sure this is the same shoe model?
(Yes, it’s one model forward).
This is completely different but it looks great.
(Well let’s try something else then).
It’s like some person went into the asics shoe design studio and splattered whichever colors of paint needed to be used up. Green, pink and black? Sure. The brightest bright yellow? Sure. No neutral colors? Sure.
The Adiadas Boost:
The bold blue, black or pink. Sorry the black is even too bold for me.
“I wear New Balance because I like the plain color design and how wide the shoe is.”
Me: New Balance running shoes might be a little brighter than what you are used too.
Newton Men’s Gravity:
Is Ronald McDonald a runner? Are these his shoes?
All comments are just humor. Each shoe and brand described works well for some people and doesn’t for others. Shoes don’t injure you, you running in shoes that weren’t built for your foot type does.
Questions for you:
Do you choose shoes (running or not) based on look?
What shoe are you currently running in?