Yesterday I was listening to Good Morning America. I like to wake up and watch GMA. It’s always been part of my routine. I like to find out current events, interesting fun facts and whatever else is going on. Yesterday, I heard that the company J. Crew was adding a 000 size. Yes, triple 0.
At first I thought is that a childs size? Why not go to a childrens store?
Then I realized in J. Crew sizing, I am a size 0. I’m not built like a size 0 but in J. Crew I wear a size 0. J. Crew’s size 000 will be fit for a 23 inch waist. At first thought it baffles me but then I thought about size 5’0 females that have problems buying professional clothing. This would be so beneficial for them. When I worked in Oswego, I often found it hard to find professional clothing and I’m not petite built. Of course taller woman might be a smaller waist as well but there are many woman that are 5 feet tall and will never have larget than a size 23 waist while being at a healthy weight. Similarly, there are many 6’0+ woman that will have a large bone structure despite being thing.
After more research, I came across the sizing methods. J. Crew (as well as othercompanies) use vanity sizing. They purposely make their sizes bigger so customers may fit into a smaller size. For instance I’m around a size 4 in most brands such as Target or BCBG.
They want you to feel like you are wearing a smaller size so you purchase more of their clothing. They want you to feel good. Since the majority of the US is average size or larger, going down a size or two feels great. Of course there is a minority of people that are underweight that this has such a negative effect on.
Adding a triple 000 size does not fix any problems. It would be a lot easier if woman’s sizes were like men’s (by waist size) or Europen sizes. Why add a third 0? Why not just go into negatives at this point?
These are just various points and concepts I’m sure have thought about. I propose instead of adding a 000 to J. Crew (or other brands who also use vanity sizing), they change their sizing to be more true to size. Why don’t all companies go by waist size? Is anyone truly looking at the inside of your pants tag to see?
Unfortantely it’s not up to me. I won’t say I’m against the 000 idea, because there are woman that need such sizing. I will say that it’s frustrating that picking out clothing is so difficult when you have vanity sizing, true sizing and just different brand sizing.
What are your thoughts?